3. Target Audience

This is a good example of how a rap magazine would appeal to its audience. The basic fonts and simple layout, with the central image massively dominating the page, look good and approachable to someone who enjoys rap music.

This front cover is similar with a different colour pallet. It is dominated by the central image and a small around of text and featured articles are sectioned around it. Also, the masthead is big and bold, and tends to always be very colourful in hip hop magazines. This is vital in gaining the initial attention of a reader.

I attracted my audience by having a plain white background. This can be seen being used effectively in the 'Vibe' magazine above also. Also, my masthead is exceptionally colourful, and is large so dominates the top section of the cover. Moreover, the use of the white background helps the bold colours stand out from the rest of the text and really catch the eye of a reader. Furthermore, the use of direct address in the central image gives the impression that a reader is being directly looked at, and this will inevitably catch their eye, even if only for a split second. Also, connotations given off by the cover, from the typeset and the mise en scene of the central image and feature articles. They create the idea of anarchy, 'coolness' and rebellion. This will instantly forge a connection between a hip hop enthusiast and the magazine.